Alphabet Passes Apple as World's Most Valuable Company With Google's Help

Alphabet Passes Apple as World's Most Valuable Company With Google's Help
The new corporate structure is designed to accelerate Google's forays into other businesses beyond online marketing, by giving the newer divisions more flexibility. It's also expensive: Alphabet's “Other Bets” category had an operating loss of $ 3.57 …
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David Cameron Still Sucking up to Google ?
“Many people going to their HMRC offices or returning the [form] online this week will say this: 'Why is there one rule for big multinational companies and another for ordinary small businesses and self-employed workers?'” This exchange at prime …
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Marketing team 'steps forward' to help police, community

Marketing team 'steps forward' to help police, community
Collective Marketing is a relatively new business, founded in 2014 by friends Karen Guinn and Meg Albertson, two young veterans of marketing and public relations in Savannah. While new firms are usually scrambling 24/7 to establish a client base and …
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In Hindsight: How 'Star Wars: The Force Awakens' Ran a Great Marketing Campaign
Welcome to the first-ever 'In Hindsight.' The marketing of the movie industry has always fascinated me just as much as the making of movies itself, so as a new contributor, I thought I'd start a weekly column where I take a look at the marketing …
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Predicting the Major Marketing Trends of 2016 (Infographic)
Column Five Media has partnered with Microsoft to reveal the marketing trends it expects to see in 2016. An infographic highlights key technologies which will likely be popular next year, including the Oculus Rift and HoloLens, as well as wearable tech …
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