Coca-Cola Consolidates Marketing for Namesake Colas

Coca-Cola Consolidates Marketing for Namesake Colas
But in a phone interview, Chief Marketing Officer Marcos de Quinto said it didn't matter whether original Coke ends up being just 20 percent of sales over time. The new strategy is meant to convey that all the variations are a single brand, rather than …
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Director of Marketing & Communications
PURPOSE OF POSITION: Under the direction of the Chief Development Officer, the Director of Marketing & Communications oversees the Food Banks communications, media relations and marketing efforts and helps to support its fundraising efforts.
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Text is the new talk for brand marketers
Get ready for customer service via text-messaging. Google is apparently working on an interactive and automated chat app and Facebook announced its Messenger-based customer service initiative last year. Then, just this week, Facebook-owned WhatsApp …
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The Digital Marketing Revolution Is Coming (Guest Blog)
Sophisticated marketing companies have long employed CRM (Customer Relationship Management) systems to maximize lifetime customer value (LCV). Strikingly, it is common practice in the film industry to treat every consumer interaction as a one off event …
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