E-retailers cut clicks to check out and make it easier to return

E-retailers cut clicks to check out and make it easier to return
E-commerce sales by region, sales by product category, holiday data, online spending by shopper and as percentage of household income, and more. Consumers now spend more time with online retail on mobile devices (smartphones and tablets) than …
Read more on InternetRetailer.com

It's your business: New website
Atilus, a digital agency specializing in web design and Internet marketing, has been named Internet marketing agency of record for the Naples, Marco Island, Everglades Convention & Visitors Bureau. New business. Steven M. Falk has created Falk Law Firm …
Read more on Naples Daily News

Ctrip: Online Travel Agency Stock Could Fly Higher
CTRIP HOLDS A 38% market share in online flight booking and 43% in hotels. Transportation and hotels each contribute close to 40% of revenue, with the rest coming mostly from package tours and corporate travel. In October, Ctrip and Beijing-based Qunar …
Read more on Barron’s

Going once, going twice, going online

Going once, going twice, going online
Sceptics used to predict that collectors would be highly reluctant to buy online because they would want to inspect prospective purchases in person. However, David Goodman, Sotheby's digital and marketing chief, argues that online sales will keep …
Read more on The Economist

​Chinese retail business boosts Alibaba total revenue by 23 percent
According to Alibaba, revenue from its China commerce retail business increased at a higher rate than gross merchandise volume (GMV) growth on its China retail marketplaces because of the increase in online marketing services revenue. GMV increased …
Read more on ZDNet

Latest Internet Marketing News

Is Guest Blogging Still A Powerful SEO Strategy?
When Google penalized the MyMlogGuest.com in march 2014, many SEO's felt that using Guest posting for SEO was dead. Sites linked to and from MyBlogGuest also received a manual action penalty. Matt Cutts the head of Googles spam team tweeted.
Read more on IMSoup

Intuit is selling Demandforce to Internet Brands
Financial software company Intuit is selling Demandforce, an online marketing and communication software firm for small businesses, to Internet Brands, an online media and software services company for an undisclosed amount, according to Venture Beat.
Read more on Marketing Dive

North Texas Company Offers Nationwide Business Opportunity in the Internet
GetMePlacement teaches their affiliates all aspects of the Internet Marketing business including Google Adwords, which is a $ 42 billion dollar per year industry. GMP specializes in Search Engine Optimization and that is where the true value is for …
Read more on PR Web (press release)

Coca-Cola Consolidates Marketing for Namesake Colas

Coca-Cola Consolidates Marketing for Namesake Colas
But in a phone interview, Chief Marketing Officer Marcos de Quinto said it didn't matter whether original Coke ends up being just 20 percent of sales over time. The new strategy is meant to convey that all the variations are a single brand, rather than …
Read more on ABC News

Director of Marketing & Communications
PURPOSE OF POSITION: Under the direction of the Chief Development Officer, the Director of Marketing & Communications oversees the Food Banks communications, media relations and marketing efforts and helps to support its fundraising efforts.
Read more on Chronicle of Philanthropy (subscription)

Text is the new talk for brand marketers
Get ready for customer service via text-messaging. Google is apparently working on an interactive and automated chat app and Facebook announced its Messenger-based customer service initiative last year. Then, just this week, Facebook-owned WhatsApp …
Read more on VentureBeat

The Digital Marketing Revolution Is Coming (Guest Blog)
Sophisticated marketing companies have long employed CRM (Customer Relationship Management) systems to maximize lifetime customer value (LCV). Strikingly, it is common practice in the film industry to treat every consumer interaction as a one off event …
Read more on TheWrap

Latest Marketing News

Executive Changes At Propel Marketing, Convirza And EBay
Russell Schleiden just made the move to KT Tape as chief marketing officer, where he will lead brand building efforts including marketing, PR, product, media and advertising, sponsorships and professional athlete influencers. He has run brand …
Read more on NetNewsCheck.com

Iterable Raises M to Accelerate Growth Marketing and User Engagement Momentum
Iterable, the growth marketing and user engagement platform, today announced it has closed a Series A round of funding led by CRV(Charles River Ventures) with participation from past investors. With this investment Iterable will further accelerate the …
Read more on MarTech Advisor

Data Security And Privacy: Marketing's Top Conundrum In 2016

Data Security And Privacy: Marketing's Top Conundrum In 2016
Forecasting the top tech trends has become a New Year's rite of passage, but there's no mystery about what will be one of the most compelling changes to hit marketers in 2016. This will be the year that enterprises undertake significant initiatives to …
Read more on Marketing Land

The Top Email Marketing Challenges of 2016
The report was based on data from a survey conducted in November 2015 of 506 email marketers from the Campaigner customer base. Some 44.3% of respondents say earning new subscribers will be one of their top two email marketing challenges this year …
Read more on MarketingProfs.com (subscription)

Creating an Inbound Marketing Plan That Works
Inbound marketing is natural, sustainable, and produces measurable ROI (return on investment). As a startup with investors, or a small business with limited capital, inbound marketing just makes sense. However, developing a workable strategy that …
Read more on Small Business Trends