Latest Internet Marketing News

What's the value of TV ads in a digital age?
But we're all digital marketers now, right? No matter how much people like a piece of content, I can't justify investing marketing dollars without knowing pretty quickly what I'm getting in return. So why in the world is it taking us so long to put …

Your brand might have marketing to millennials down, but what about the
According to the statistics, younger consumers use their smart phone for well over 3 hours a day, and close to 84% of 16-24 year olds are using their smartphone to access the internet. For the brands that aren't targeting young consumers with their web …
Read more on The American Genius

Marketing in the Digital Economy: It's All About Relationships
… the importance of those results is hugely exaggerated. The fact is, we can get much richer answers now by looking at social media, search engine behavior and internet usage: the data that people generate as they move across the web or use their phones.
Read more on MediaPost Communications

Fat Joe Shoots Down Market America Misconceptions

Fat Joe Shoots Down Market America Misconceptions
Over the last couple years, Fat Joe has been heavily involved with Market America, the "the product brokerage and Internet marketing company" started by J.R. Ridinger that has found its way into several notable lists within the stock realm. Joe serves …
Read more on HipHopDX

Twitter Blocks 125000 accounts in 'terrorist content' crackdown
The decision to remove terrorists' postings by Twitter will help degrade the incredibly successful international online marketing campaigns by ISIS, al Qaeda, Al Shabab and their ilk.” Last March, Facebook updated its “community standards,” saying this …
Read more on JP Updates

Instagram introduces 60-second video ads

Instagram introduces 60-second video ads
E-commerce sales by region, sales by product category, holiday data, online spending by shopper and as percentage of household income, and more. Consumers now spend more time with online retail on mobile devices (smartphones and tablets) than …

How to Get More Product Reviews
Sean Carabine Allan, Internet marketing manager for SiamMandalay explains that "for unknown brands, reviews are critical for building social proof…to increase conversion rates and generally build trust from wary consumers. We noticed most sites have …
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Just Eat Gobbles Up Four Online Delivery Firms
UK-based online food delivery firm Just Eat has announced a £94.7m deal to acquire four similar companies from German startup builder Rocket Internet as the company aims to expand beyond the crowded UK market and into Europe and the Americas.
Read more on MobileMarketing Magazine

Rise Marketer Online Marketing Experts Release Their First Podcast

Rise Marketer Online Marketing Experts Release Their First Podcast
Rise Marketer is a website run by online marketing experts that provides businesses and entrepreneurs with an array of tools and solutions for online marketing. The company has now released their exclusive podcast with more to come in the future.
Read more on Digital Journal

UPS's Q4 daily shipments grow 2.4% on strong e-commerce volume
The growing influence of online retail generated UPS deliveries to 1.9 million new addresses in December, and more than half of shipments in the month were to residential customers, the delivery service reported Tuesday. Strong demand from e-commerce …

5 Awesome Content Repurposing Sites to Reach New Audiences
While most Internet marketers focused on features and flexibility, they overlook the advantage of the convenience that has over With this platform, you can easily repurpose any content and quickly have another channel for …

Alphabet Passes Apple as World's Most Valuable Company With Google's Help

Alphabet Passes Apple as World's Most Valuable Company With Google's Help
The new corporate structure is designed to accelerate Google's forays into other businesses beyond online marketing, by giving the newer divisions more flexibility. It's also expensive: Alphabet's “Other Bets” category had an operating loss of $ 3.57 …
Read more on Bloomberg

David Cameron Still Sucking up to Google ?
“Many people going to their HMRC offices or returning the [form] online this week will say this: 'Why is there one rule for big multinational companies and another for ordinary small businesses and self-employed workers?'” This exchange at prime …
Read more on Online Media Direct (blog)