Latest Internet Marketing News

What's the value of TV ads in a digital age?
But we're all digital marketers now, right? No matter how much people like a piece of content, I can't justify investing marketing dollars without knowing pretty quickly what I'm getting in return. So why in the world is it taking us so long to put …
Read more on InternetRetailer.com

Your brand might have marketing to millennials down, but what about the
According to the statistics, younger consumers use their smart phone for well over 3 hours a day, and close to 84% of 16-24 year olds are using their smartphone to access the internet. For the brands that aren't targeting young consumers with their web …
Read more on The American Genius

Marketing in the Digital Economy: It's All About Relationships
… the importance of those results is hugely exaggerated. The fact is, we can get much richer answers now by looking at social media, search engine behavior and internet usage: the data that people generate as they move across the web or use their phones.
Read more on MediaPost Communications

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