Do Your Checking Accounts Undermine Your Marketing Strategy?

Do Your Checking Accounts Undermine Your Marketing Strategy?
Most financial marketers view checking as a series of individual accounts rather than a holistic entity with the capability of advancing broad corporate objectives. As a critical element in an institution's marketing arsenal, it's a good idea to …
Read more on The Financial Brand

Firms urged to get “cute” to find a marketing edge
Law firms need to become “cuter” in their marketing as the ever increasing competition for work – particularly online – means that even recently established ways of operating are delivering diminishing returns, it has been claimed. A roundtable …
Read more on Legal Futures

4 Social Media Trends That Will Revolutionize Your Marketing In 2016
While 2015 marked a shift to mobile for advertisers, look for 2016 to mark a shift to social media. In the coming year, social media is poised to become the next great multitasking medium for advertisers. Advertisers will use social media not only as a …
Read more on MediaPost Communications

Latest Marketing News

3 Key Reasons Why Video Marketers Should Pay Attention to CES 2016
There are three key reasons why video marketers should make some time to “keep an eye” on CES 2016, which starts on Wednesday, Jan. 6, and runs through Saturday, Jan. 9. They are: (1) to keep up-to-date with industry trends, (2) to see new products and …
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CES 2016: Double down on data-driven marketing
At CES 2016 in Las Vegas this week, the buzzword to watch will be "data-driven marketing" — but unlike the novelty denoted by some predecessors, this phrase describes a roadmap for how successful companies actually run their businesses. Data-driven …
Read more on Campaign US (blog)

Marketing team 'steps forward' to help police, community

Marketing team 'steps forward' to help police, community
Collective Marketing is a relatively new business, founded in 2014 by friends Karen Guinn and Meg Albertson, two young veterans of marketing and public relations in Savannah. While new firms are usually scrambling 24/7 to establish a client base and …
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In Hindsight: How 'Star Wars: The Force Awakens' Ran a Great Marketing Campaign
Welcome to the first-ever 'In Hindsight.' The marketing of the movie industry has always fascinated me just as much as the making of movies itself, so as a new contributor, I thought I'd start a weekly column where I take a look at the marketing …
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Predicting the Major Marketing Trends of 2016 (Infographic)
Column Five Media has partnered with Microsoft to reveal the marketing trends it expects to see in 2016. An infographic highlights key technologies which will likely be popular next year, including the Oculus Rift and HoloLens, as well as wearable tech …
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#LeaveTrashForLawma: How Olamide Set a Marketing Campaign For Lagos State

#LeaveTrashForLawma: How Olamide Set a Marketing Campaign For Lagos State
Olamide and Don Jazzy are top celebrities in Nigeria and anything from their camps goes viral and the 'Headies wasn't an exception, we had so many trends in Nigeria, and how they helped marketing campaigns easily. LAWMA also took advantage, moment …
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How Important Are Customer Reviews For Online Marketing?
If you've ever bought anything online, you've encountered a typical online review. You might have found an aggregated “star” rating for a product you wanted to buy, or a poorly-spelled review about one user's traumatic experience with it. Though …
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Freedom Boat Club of The Grand Strand Wins National Marketing Award
Winning the highly coveted “Marketing Brand Champion of the Year” represents the best of the best individual marketing among franchisees nationwide. Given to one person nationwide who best exudes the passion and championing of Freedom Boat Club, …

Latest Marketing News

Marketing Tech Evolves Beyond Automation — And Toward Intuition
Marketing technology these days is increasingly focused on the future, as marketing moves away from its traditional role of generating demand and more toward a new role of anticipating demand. Instead of a focus on the “mechanization” of common …
Read more on Marketing Land

Surprise! There's More To The Future Of Marketing Than Just Big Data
Big data has come to advertising. Marketers use computers and algorithms to collect and analyze reams of data on customer behavior. That information is funneled into sophisticated software that can, in real time, adjust online ad design to the …
Read more on ReadWrite

'Cultural marketing day' proposed
Dr Khalid bin Mubarak Al-Shafi, Assistant Professor of Mass Communication, Qatar University, and Editor-in-Chief, The Peninsula, addressing a seminar on cultural marketing at QU. Right: Salah Ghareeb, representative of the Ministry of Culture, Arts and …
Read more on Peninsula On-line