Coca-Cola Consolidates Marketing for Namesake Colas

Coca-Cola Consolidates Marketing for Namesake Colas
But in a phone interview, Chief Marketing Officer Marcos de Quinto said it didn't matter whether original Coke ends up being just 20 percent of sales over time. The new strategy is meant to convey that all the variations are a single brand, rather than …
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Director of Marketing & Communications
PURPOSE OF POSITION: Under the direction of the Chief Development Officer, the Director of Marketing & Communications oversees the Food Banks communications, media relations and marketing efforts and helps to support its fundraising efforts.
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Text is the new talk for brand marketers
Get ready for customer service via text-messaging. Google is apparently working on an interactive and automated chat app and Facebook announced its Messenger-based customer service initiative last year. Then, just this week, Facebook-owned WhatsApp …
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The Digital Marketing Revolution Is Coming (Guest Blog)
Sophisticated marketing companies have long employed CRM (Customer Relationship Management) systems to maximize lifetime customer value (LCV). Strikingly, it is common practice in the film industry to treat every consumer interaction as a one off event …
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Latest Marketing News

Executive Changes At Propel Marketing, Convirza And EBay
Russell Schleiden just made the move to KT Tape as chief marketing officer, where he will lead brand building efforts including marketing, PR, product, media and advertising, sponsorships and professional athlete influencers. He has run brand …
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Iterable Raises M to Accelerate Growth Marketing and User Engagement Momentum
Iterable, the growth marketing and user engagement platform, today announced it has closed a Series A round of funding led by CRV(Charles River Ventures) with participation from past investors. With this investment Iterable will further accelerate the …
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Data Security And Privacy: Marketing's Top Conundrum In 2016

Data Security And Privacy: Marketing's Top Conundrum In 2016
Forecasting the top tech trends has become a New Year's rite of passage, but there's no mystery about what will be one of the most compelling changes to hit marketers in 2016. This will be the year that enterprises undertake significant initiatives to …
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The Top Email Marketing Challenges of 2016
The report was based on data from a survey conducted in November 2015 of 506 email marketers from the Campaigner customer base. Some 44.3% of respondents say earning new subscribers will be one of their top two email marketing challenges this year …
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Creating an Inbound Marketing Plan That Works
Inbound marketing is natural, sustainable, and produces measurable ROI (return on investment). As a startup with investors, or a small business with limited capital, inbound marketing just makes sense. However, developing a workable strategy that …
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